I'd want someone--McLaughlin or otherwise--to recruit more aggressively from small towns and rural states, and say, "You can get a top-notch education and, if you think of a city setting as a detriment, we can give you acres of the outdoors." That seems like the only viable tactic to try and turn the team around. Smart bumpkins with grit--that's sort of what Dartmouth needs if they want to sniff winning.