Setting the key screen is exactly what Bruce did with Avi and Funk drawing attention away from the wing. Especially in the circumstance where any more straightforward play design just ends up with Lafayette giving their last foul. From a position that's sub 3% win probability Meeks ended up in a spot that is significantly more favorable than that. Take issue with any number of things from the first 39m 54s of the game, but I don't get nitpicking the last sequence.