Judging from attendance figures at Dartmouth/Harvard weekend @ Columbia, the move from Friday-Saturday night games to Saturday-Sunday day games was a net positive result. Many students don't want to give up their social evenings for hoops, especially at schools where games are not the focus of many peoples social lives. I think early afternoon tips make more sense in an Ivy campus environment.
Who knows, maybe we could eventually see Friday night - Sunday afternoon... and an annual travel partner rotation